Rebranding a High Class Restaurant on Top of
Jena’s Ivory Tower
Rebranding a High Class Restaurant on Top of Jena’s Ivory Tower
Client: Scala
Scala, an award-winning restaurant and hotel far above the ground grew out its furnishings and grabbed the chance to redesign its logo.
Role: logo design concept
Team: Marina Romanowa (project management)
Role: logo design concept
Team: Marina Romanowa (project management)
Client: Scala
The old logo throve through wide-spaced type crowned by a stylized tower. The new logo concept catches this spirit, dismisses the industrial calligraphic details and is jazzed up by establishing an interchangeable key visual element. Drawn in a loose airy style, it captures the practised sweeping gestures Scala chefs decorate plates with.
Interchangeable Logo Capturing Lofty Style With Spirited Ease
Interchangeable Logo Capturing Lofty Style With Spirited Ease
Old Logo.
Redesign.
Alternated airy forms coming to use in different branding applications.
