Rebranding a High Class Restaurant on Top of
Jena’s Ivory Tower

Rebranding a High Class Restaurant on Top of Jena’s Ivory Tower

Client: Scala

Scala, an award-winning restaurant and hotel far above the ground grew out its furnishings and grabbed the chance to redesign its logo.

Role: logo design concept
Team: Marina Romanowa (project management)

Role: logo design concept
Team: Marina Romanowa (project management)
Client: Scala

The old logo throve through wide-spaced type crowned by a stylized tower. The new logo concept catches this spirit, dismisses the industrial calligraphic details and is jazzed up by establishing an interchangeable key visual element. Drawn in a loose airy style, it captures the practised sweeping gestures Scala chefs decorate plates with.

Interchangeable Logo Capturing Lofty Style With Spirited Ease

Interchangeable Logo Capturing Lofty Style With Spirited Ease

Old Logo.

Redesign.

Scala Logo Variant big

Alternated airy forms coming to use in different branding applications.

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