New Look for a
Local Beekeeper With
a Naturalist’s Heart
New Look for a Local Beekeeper With a Naturalist’s Heart
Client: Lamparth
Family Lamparth takes their bees out to every accumulation of plants they find all around Germany to gain genuine honey with natural scientific precision. Thus it's a recreation to them, they supply regional farmers' markets and one village shop. I was thrilled as they approached me to design labels for their whole assortment.
Role: art direction, label design & illustrations
Role: art direction, label design & illustrations
Client: Lamparth
Capturing their naturalistic passion, I created watercolour illustrations and combined them with the elegantly wide typeface Americana. Vivid background colours allowed for a warmer more approachable look while showing off the large spectrum of arduously gained sorts.
7 Sorts of Honey or Finding the Right Visual Language for a Traditional Local Honey Label
7 Sorts of Honey or Finding the Right Visual Language for a Traditional Local Honey Label
Please Return the Jar,
It’s Part of a Cycle.
Please Return the Jar,
It’s Part of a Cycle.
As German recreational beekeepers rely on consumers to return empty jars, sweeping lines and arrows depict the honey's cycle, casually emphasizing its a deposit jar and where it should be returned.
