Brand Design Concept
for a Self-Care Gift Bag
With a Bold Character
Brand Design Concept for a Self-Care Gift Bag With a Bold Character
Client: Geschenktüte
Geschenktüte is an emerging brand offering gift bags filled with wellness and lifestyle products for all kinds of occasions. Their goal was to appeal to a larger target group and professionalize their look & process to sell larger quantities while maintaining a heartwarming self-made character.
Role: brand design concept
Team: Kerstin Eisleb, Marina Romanowa (project management)
Role: brand design concept
Team: Kerstin Eisleb (project management),
Marina Romanowa (project management)
Client: Geschenktüte
It was of paramount importance to give soul to the generic name Geschenktüte, gift bag. The thing with gifts is, that they spark joy mostly when they're personal or thought trough well. So beside providing personality or emotion, the objective of brand design was to appeal to all gender.
From Children’s B-Day Party Giveaways to Corporate Employee’s Gift Bags or the Seldom Return Gift
From Children’s B-Day Party Giveaways to Corporate Employee’s Gift Bags or
the Seldom Return Gift
I explored different ways from nostalgic to bold and fell in love with the thought of reproducing the emotions one has while gifting a little gift.
A Soft-Edged, Bouncy Type
A Soft-Edged, Bouncy Type
gives the majuscules a likeable self-made look, topped by the smiling figurative Ü. The final logo captivates the user with its simplicity and its playful attitude runs through the entire brand design.
Step Back & Let the Customers Customize
Step Back & Let the Customers Customize
When the brand design has become established, one could take a step back and give more freedom of choice to those who actually hand over the gift. The logo can evolve as an iconic packaging label with a grinning handle, recognized by its outline.
