Logo Design for a Waterpark
in the Woods, Combining Action, Spa & the Trees
Logo Design for a Waterpark in the Woods, Combining Action, Spa & the Trees
Client: Saalemaxx
As the waterfunpark in the woods grew up and had a decent spa area, it repositioned itself as the go-to location for recreation among its competitors.
Role: logo design & concept
Team: Marina Romanowa (project management)
Role: logo design & concept
Team: Marina Romanowa (project management)
Client: Saalemaxx
Part of growing up is to understand who you really are. So instead of adorning with borrowed tropical plumes, the logo embraces the waterpark's unique selling point: the Thuringian Woods, a symbol of recreation in itself. The figurative mark is combined with a clean, modern, slightly alternated Montserrat and soothing colours.
Dismissing Tropical Stereotypes & Embracing Regional Aspects
Dismissing Tropical Stereotypes & Embracing Regional Aspects
