I love it when digital creations come to life. Here are three short projects that turn animation into tangible products. Using augmented reality apps and QR codes, the animations are linked to the screen-printed illustrations. As great as QR codes are, they're a visual challenge that can ruin designs. Illustrating and layouting postcards for friends, I took on this design challenge to explore new solutions.
Role: illustration, animation
Now to the QR code: does it always have to be so bulky? Why does it even look like this? How can it be modified to fit into an organic illustration?
Two code positions made it to the finals. The Qr code cake wins the game. Because though my first thought was to compare birthdays with ticking off goals, they're actually celebrations of life itself, without competition. And that's the attitude I want to convey on a birthday card.
Confident crane, printed on postcards and scarves. Showing the QR code undisguised like a name stamp.
Happy New Year! This pig brings good luck and features an alternative to using a QR code to link animation with printed matter. The illustration was registered in the Artiviv database, making the image itself something like a QR code. Artivive app users just scan the postcard with their phone to see the animation. This approach isn't very convenient, as it requires an app to be installed beforehand. But it's forward-thinking. Someday maybe this degree of accuracy in image recognition systems will come pre-installed on smartphone cameras.